Note: We are in the process of changing our name (and brand) from Validated → Valid.

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Founded in July 2023, Valid is a seed stage startup headquartered in San Francisco, California building a tech-enabled ad agency. Our team consist of engineers, media buyers, and designers. We are well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and many more.

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Information on Valid

We are an AI-enabled services business directly replacing ad agencies. Internally, we have a product-focused engineering team and a performance marketing agency. This model enables us to deliver an end-to-end experience, selling the value created, rather than a tool.

Here’s how that works:

• We present data to customers in dashboards like the one shown to the right.
  • Our goal is to automate the tedious work typically associated with agencies, allowing us to spend more time on creative work for more clients.
• Our engineers work diligently to build automations for tasks such as creatives, creative analysis, ad adjustments, competitor research, and much more.
• We maintain an approximately 50/50 split between engineers and media buyers/designers, all of whom focus on the agency.
• Everyone at Valid contributes to both the ad agency and product sides of the company.

Long term, we believe the best ad agency experience will come from humans paired with software tooling. Humans will support creative work and clients. Software will handle “the work.”

Why ads and agencies?

Businesses ultimately succeed or fail based on their ability to distribute awareness of their products to potential buyers. The most scalable and efficient mechanism for achieving this is through performance ads on platforms such as Instagram, Google, TikTok, and others.

However, these ad platforms are incredibly unapproachable and labor-intensive. Of the $500 billion in ad spend deployed across these platforms each year, 80% is managed manually by ad agencies.

What happens if we succeed?

Media buyers have a clear need for ad agencies and are willing to pay for their services. However, due to the manual and unscalable nature of ad agency work, the industry remains low-margin and highly fragmented.

This is exactly the problem we have set out to solve.

If we are successful: Valid will consolidate the ad agency industry by creating an infinitely scalable ad agency that operates with software-level margins.

This achievement will enable several downstream goals, two of which stand out:

Valid can be around for 100 years.

Our goal is to build a resilient company that delivers value for a century. Valid focuses on efficient customer acquisition and operates independently of any form of arbitrage.

The most resilient ad agencies of today were founded 80 years ago, alongside emerging technologies of their time. AI is one such transformative technology, enabling a new player like Valid to redefine the space.

Valid increases the accessibility of ads.